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CMHA NS Division ‘udderly’ excited to partner with COWS Inc. to launch Moo Let’s Talk Day in Nova Scotia 

Halifax/Kjipuktuk: The Canadian Mental Health Association Nova Scotia Division [CMHA NS] is proud to announce that COWS Inc. is bringing Moo Let’s Talk Day to Nova Scotia. 

On Friday, March 22, 100 per cent of the sales from ice cream sales that day will go to CMHA NS Division mental health programs and services.

Initiated in 2018, Moo Let’s Talk Day is an annual fundraising event and general awareness campaign hosted by COWS Inc.designed to encourage people to talk about their mental health, seek help if they need it, while raising funds for mental health programs across Prince Edward Island. 

Parodied after the popular Bell Let’s Talk, Moo Let’s Talk Day resonates with thousands of Islanders each year. To date the event has raised $172,000 for CMHA PEI Division’s programs and services. 

This year, COWS Inc. has expanded the event to include CMHA NS Division to  continue to spread the importance of talking about your mental health and reaching out for help if you or a loved one needs support.

Chad Heron, CEO of COWS Inc. says, “Moo Let’s Talk is in its 7th year and it is always one of our favourite days of the year.  We cannot wait to welcome everyone into our shops on PEI and Nova Scotia to enjoy an ice cream while discussing mental health and removing the stigma around it.  The money raised goes directly back into our communities and our whole team is so proud of this event we’ve helped build.”

Karn Nichols, Executive Director of CMHA Nova Scotia Division says, “We are so excited to partner with COWS Inc. to bring Moo Let’s Talk to Nova Scotia. I have loved watching it grow and evolve in Prince Edward Island and I’m hoping Nova Scotians will rally around it in the same way Islanders have and join us on March 22 for an udderly delicious scoop or two of ice cream.” 

CMHA NS Division staff will be at the COWS Cable Wharf location between 11 am and 8 pm to distribute information about programs, resources and services. Follow along over on our Facebook and Instagram pages, where we will be posting, and keeping the conversation Moo-ving all day!

There will also be opportunities to make donations to CMHA NS Division. 

JOIN US On Friday, March 22, from 11:00 am – 8:00 pm, “Let’s Talk Until the COWS Come Home”, enjoy some ice cream, and keep the conversation going about the importance of our mental health and well-being.

Other Ways to Support the Event

Order an ice cream Party Box!

Can’t make it to the event but still wish to support Moo Let’s Talk Day? Why not treat your staff, colleagues or friends to your favourite Cows flavor while supporting mental health?

Pre-order your Ice Cream Party Box by March 21 and pick it up at Cows Cable Wharf location on March 22 between 8 am and 8 pm. Payment by cash or credit are accepted upon pick up. Party Boxes are available only while supplies last. All proceeds from the sale of Party Boxes go to CMHA NS Division.

To place your order, contact Erin Christie at [email protected]

Party Boxes are $250 and include:

The flavours available to choose from include:

Make A Donation

Mental health matters now more than ever, and with this event, it is the hope of COWS and CMHA NS Division to encourage conversations, decrease stigma and raise funds in support of mental health initiatives across Nova Scotia. If you can’t make it to the event, but still wish to support Moo Let’s Talk Day we ask, that if you can, make a donation!  Click HERE to donate online or call us at 1-877-466-6606.

Social Media

Tag us and COWS in your posts, stories, and reels, to join in on the conversation through social media!

Instagram:  @cmhansdiv @cowsicecream  

Facebook:  @CanadianMentalHealthAssociation-Nova Scotia @COWS

Twitter: @nsCMHA @COWSIceCream   

Use #MooLetsTalk and #MentalHealthMatters and share how you’re enjoying your ice cream while keeping the conversation going about mental health!

For media inquiries contact Erin Christie, Provincial Lead, Communications and Community Engagement, CMHA NS Division at [email protected] 


MOO LET’S TALK is an annual fundraising event and general awareness campaign hosted by COWS Inc. Originating in 2018, it was parodied after the popular campaign, Bell Let’s Talk. Moo Let’s Talk is designed to encourage people to talk about their mental health, seek help if they need it, and raise funds for mental health programs and services delivered by CMHA – PEI. 

To date the event has raised over $172, 000.

COWS Inc. was established in Prince Edward Island in 1983 and has grown from one shop in Cavendish to 14 stores across Canada. In 2023, they are celebrating their 40th Anniversary. The COWS Creamery located at 12 Milky Way, offers a “look behind the scenes” where visitors can watch their old fashioned, hand-made ice cream recipes being made. In addition to ice cream, COWS also produces whimsical clothing featuring cow themed parodies. 

The Canadian Mental Health Association Nova Scotia Division [CMHA NS] supports the resilience, recovery and well-being of people living with a mental illness and those experiencing mental
health challenges across the province.

We deliver safe, inclusive evidence-based programs, training and navigation support that helps Nova Scotians be well and stay well. These programs are free to access and available to anyone living in Nova Scotia. We are also part of a federated charitable organization, which means we are a collective of organizations across the country, bound together by a brand and mission.

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